Where do you start when you want your website listed on the first page of the SERP (Search Engine Results List)?
- Research keyword phrases extensively
- Design & categorize your site architecture and navigation based on your keyword research
- Incorporate your keyword phrases into each page’s unique title tag, meta description tag and meta keyword tag
- Write compelling copy based on your keyword phrases and your target market needs
- Label your internal text links and clickable image alt attributes (alt tags) as clearly and descriptively as possible
- Use clean html code, ensuring that the search engines are able to crawl your website
- Create a robots.txt file for your website
- Add web analytics tool to monitor successes (Google offers a free tool “Google Analytics” that is easy to use)
- Open a Google Webmasters account to promote, monitor and maintain your SEO efforts
- Submit your website sitemap in a Google accepted format
- Create a linking strategy campaign
- Submit your website to search engines